La LOOP was invented in 1999 - out of necessity. How many times can one look for ones glasses? Why can't something be functional, stylish and well made? That was the question and La LOOP is the answer. The magical hinges on either side of the loop enable the glasses to stay in place when in the loop.
Museum stores and specialty boutiques around the world like Le Bon Marche in Paris, Isetan in Tokyo, Selfridges and Harrods in London and Optical Shops of Aspen in America have recognized La LOOP as an invention - a chic and practical one. Found in over 500 stores across 16 countries, designer Elizabeth Faraut introduces a new collection twice a year. Styles like the Dog Tag and the sterling/vermeil diamond cut necklaces have become staples in the collection and been recognized by the press domestically and internationally.
Museum stores and specialty boutiques around the world like Le Bon Marche in Paris, Isetan in Tokyo, Selfridges and Harrods in London and Optical Shops of Aspen in America have recognized La LOOP as an invention - a chic and practical one. Found in over 500 stores across 16 countries, designer Elizabeth Faraut introduces a new collection twice a year. Styles like the Dog Tag and the sterling/vermeil diamond cut necklaces have become staples in the collection and been recognized by the press domestically and internationally.
Fashion photographer Mario Testino and costume designer Jeffrey Kurland were early enthusiasts. Through them, La LOOPs ended up on some of today's biggest stars: Julia Roberts, Brad Pitt, Demi Moore.
In 2006, La Leash was launched - a collection of leather accessories to keep track of life's other necessities - blackberry, digital camera, keys.
